Wirefeed Embedded
Wirefeed on your competitors. Every week.
The public briefs show what Wirefeed does. Embedded does it for your specific competitors, on your cadence, tuned to your decisions.
Brief tier: one weekly memo covering your three named competitors. $500/month.
One operator. Four-client ceiling.
Two slots open.
- Terms
- Month-to-month
- Exit window
- 15-day exit, either side
- Why the ceiling
- Quality breaks beyond this. Past four clients, the operator stops being embedded and starts being a vendor. The ceiling is structural, not marketing.
You read the public briefs. Now imagine that depth aimed at your competitors.
The public briefs cover companies Wirefeed picks. Embedded covers companies you pick. Same editorial standard, scoped to your competitors, delivered on the cadence your team operates on.
- Your competitors shipped something last week. Your team found out from a customer.
- Battlecards are months stale. Reps quietly build their own decks.
- You're tracking 3-5 competitors across LinkedIn, changelogs, job boards, and pricing pages. Nobody owns it.
- The founder gets pulled into competitive deals personally because nobody else has the context.
- You know you need CI. You don't need a full-time hire for it yet.
Two tiers. One operator. Same judgment.
Every Monday: what your three competitors shipped, changed, hired, priced, or positioned differently this week. One memo. Ranked by what actually changes your next decision. Not a dashboard. Not a feed. Not automated monitoring. A human who reads everything and tells you the one thing that matters.
- 01
Brief tier — $500/month
One weekly memo covering three named competitors. Launches, pricing moves, hiring signals, product shifts, positioning changes. Delivered by email or Slack. Same editorial standard as the public briefs, scoped to your competitors.
- 02
Operator tier — $7,500+/month
Everything in Brief, plus: Slack presence in #competitive, Monday brief before standup, 24-hour battlecard updates on deals over $50K, same-day pipeline support on late-stage calls, monthly category memo to leadership.
- 03
Both tiers
Month-to-month. 15-day exit either side. No equity. One named operator (Vinay). Source discipline: dollar, date, URL. If it can't be cited, it doesn't go in.
How the Brief tier works.
- 01
You name three competitors
Companies your sales team actually loses deals to. Not a market map.
- 02
Wirefeed tracks them weekly
Product launches, pricing, hiring, funding, partnerships, positioning. Across changelogs, LinkedIn, job boards, press, and community signals.
- 03
One memo lands every week
What moved, what it means for you, what to do about it. Email or Slack.
- 04
You act on it
Update a battlecard, adjust positioning, brief your sales team, make a product decision.
- 05
Repeat. Every week.
The memo stays sharp because the tracking is continuous, not ad-hoc.
Brief vs Operator: what's different.
Brief ($500/mo): Weekly memo on 3 competitors. Delivered.
Operator ($7,500+): Live in Slack. Monday briefs. Same-day deal support. Monthly strategy memo.
Brief: You route the intel to your team yourself.
Operator: Vinay routes it directly to reps, PMs, and leadership.
Brief: Email or Slack delivery, once per week.
Operator: In-channel, on-demand, within deal cycles.
Brief: Covers what moved. You decide what to do.
Operator: Covers what moved and recommends what to do about it.
Brief: Right for teams who have CI awareness but not CI headcount.
Operator: Right for teams who need CI operating inside the pipeline.
Who Embedded is for.
- You have 3-5 named competitors showing up in deals by name.
- You ship fast and your competitors ship fast. Weekly cadence matters.
- Your team needs sharper differentiation but nobody owns it full-time.
- You can name the last deal you lost to a specific competitor.
- Authority to approve $500/month (Brief) or $7,500+/month (Operator) without a board process.
- No active pipeline yet. There is nothing to defend in real time.
- You want a broad market map, not competitor-specific tracking.
- You want a dashboard or an automated monitoring tool.
- Your competitors don't show up by name in sales conversations.
- You need a full-time internal CI hire today. Embedded is fractional, not full-time.
Pricing.
$500 – $15,000 / month
- Brief tier: $500/month. One weekly memo. Three named competitors.
- Operator tier: $7,500–$15,000/month. Full CI function.
- Month-to-month. 15-day exit, either side. No equity.
Brief is priced against the hours your team currently spends checking competitor websites, LinkedIn, and changelogs. Operator is priced as a fractional CI headcount. Both are priced against internal work avoided, not content access.
How it starts.
- D1You name your company and three competitors. Wirefeed confirms fit.
- D2Payment link sent. Brief tier starts immediately on confirmation.
- D3First tracking cycle begins. Wirefeed scans all public signals for your three.
- D5First memo delivered. Covers the last 30 days as a baseline.
- D7Weekly cadence established. Every Monday (or your preferred day) from here.
- D14Check-in. Is the scope right? Are the competitors right? Adjust if needed.
Why Vinay. Why Wirefeed.
One operator. AI agents handle the research surface area. Vinay decides what makes the cut, what gets sent, and what gets corrected when it's wrong.
- Same person in every brief, every correction, every memo. No handoffs.
- Source discipline: dollar, date, URL. If it can't be cited, it doesn't go in.
- Built from operator work — not analyst theater, not a research firm.
- Public briefs (Gamma, Wispr Flow) prove the depth before you pay.
Request a brief on your competitors.
Tell me your company and three competitors. If Wirefeed can track them well, I'll reply with the first-week scope and payment link. If the fit is wrong, I'll say so.
Request a briefNot sure yet? Read the public briefs first. Gamma and Wispr Flow show the format.