I'm Vinay.
I build, and I study growth.
Wirefeed is where I work through how software companies get discovered, win customers, and become part of the way people work.
Research should help with the next decision.
I build Layerpath, an interactive demo platform. That gives me a practical reason to study demand, onboarding, conversion, and retention. I want to understand the choices behind a company's growth and which parts might transfer to another product.
Each Wirefeed brief follows one question through a company's story. It connects what was reported to an interpretation, then proposes something a founder or growth team could test.
The evidence stays visible.
I read product pages, founder interviews, release notes, customer accounts, and other public sources. AI helps with research and organization. I choose the argument and take responsibility for what gets published.
Company-reported figures stay attributed and dated. A hypothesis stays a hypothesis. Suggested experiments include what to measure and when to stop.
The briefs are free to read in full. Some stories also have a short illustrated film. New work is published when there is a useful question and enough evidence to answer it.
The research started with building.
Earlier field notes appeared in Pathfinder, my LinkedIn newsletter. Wirefeed's October editions bring that work into a more focused format: a growth story, its evidence, and a practical application.
A question worth investigating?
Send a company, a growth question, or a correction. A specific claim and a source are especially useful.