How a personal habit spreads through a team.
Wispr made a repeated task worth changing. The growth question is how individual use becomes a habit, a recommendation, and eventually a team purchase.
Companies worth
learning from.
One growth question at a time. The story, the evidence, and an experiment to consider for your own product.
How creators turn product demos into demand.
Gamma's creator program makes the product understandable. Its onboarding has to turn that interest into a first useful result. The growth lesson is in the connection between the two.